During my time at Themeum, I led the complete overhaul of their website, focusing on making it more user-friendly, reflective of user needs, and optimized for conversions. The existing website had an outdated flow and user experience, which made navigation confusing, failed to showcase Themeum’s products effectively, and lacked a cohesive narrative to communicate the company’s value proposition.

To address these challenges, I reworked the entire Themeum website, focusing on creating a user-centric experience and a clear, engaging narrative. I built the website’s narrative from scratch, crafting all copies to reflect the company’s mission, values, and product benefits. This new narrative helped establish a stronger brand identity and connect more effectively with users.

Defined the website’s structure by creating the flow and wireframes, identifying the pages we needed, and ensuring the site was intuitive and easy to navigate. I introduced dedicated sections to highlight Themeum’s products effectively, optimized the pricing and subscription pages for conversions.

Focused on understanding user needs and reflecting their voice throughout the website. I collaborated closely with designers and developers to bring the vision to life, ensuring the final product was both functional and aligned with our marketing goals.