Created Building eCommerce — a podcast exploring regional eCommerce ecosystems. By featuring local agency founders, influencers, and cross-border experts, we positioned MyAlice as the bridge for businesses expanding internationally, leading to key partnerships in target markets.

Partnership-Driven

• Invited cross-border enablers (logistics, localization services)

• Showcased MyAlice’s role in solving regional pain points

Why It Worked

• Localized credibility: Featured guests vouched for MyAlice’s regional fit.

• Problem-solving focus: Addressed real cross-border friction.

• Partnership flywheel: Episodes doubled as sales pitches for collaborators.